The Sound Of Arrows - Nova
Working in the same sort of curious territory as Hurts, Sweden's The Sound of Arrows occupy that newish dimension between the art house and the pop. Simultaneously, more unconventionally alternative than the alternative, and more popular than conventional pop. Confused? Don't be. Their new, astronomically titled single, "Nova", is out on April 25, and you watch the video below.
Building on the cinematic, 1980s, broad spectrum, neon fantasy of their previous "Into The Clouds", the video is amazingly a DIY production, filmed with some pals, in a mine, in their native Sweden.
Their debut album is expected later in the year, dropping on Geffen no less, and is expected to be supported by much Summer festival action on the duo's part.
Fancy some more? Check out this remix by II Figures (below).
There's no doubt that the forces of pop are on the rise. Show your allegiance at www.facebook.com/thesoundofarrows