The somewhat mysterious Cults, are Brian Oblivion and Madeline Follin, originally from California, but now working from New York.
With their highly paced, surprisingly catchy, blend of shoegaze, rock n' roll and updated psychedelia, Cults have marketed themselves cleverly, avoiding over exposure, and excuse the pun, generating a cult following.
Cults' debut album was released in July 2011 via Columbia Records. Cults will no doubt storm festival stages line-ups across the world, whipping their following into a cultish frenzy.
...Madeline Follin and Brian Oblivion have only been together, as couple and band, for a year, and the New Yorkers' music has a freshly minted sweetness. They are hardly the first US indiemongers to be in thrall to 1960s girl-pop, but their take on it has all the unfeigned romance of the originals. Backed by drums, bass and a busy sideman who goes from guitar to keyboard to glockenspiel, they create joyous confections with Follin's pining voice as the centrepiece. It could be taken as pure homage but for Oblivion's rattly guitar interventions, which add a shot of grimy modernity...