Subculture
Fred Perry
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THE BEST NEW MUSIC.

Our round up of the best new music from North America and Europe...

Les Brats

New Music - France

Les Brats
Indie/Alternative

Influenced by the Ramones, Niki Demiler Youri Asantcheeff and Makcim Peloni three young lads who didn't even know...

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Poet in Process

New Music - Spain

Poet in Process
Indie/Alternative

Poet in Process sprang up in 2002. The present formation: Lynne Marti: vocals and acustic guitar, Natxo Arola: Bass,...

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C'est tout Martine

New Music - Denmark

C'est tout Martine
Indie/Pop

C'est tout Martine plays alternative pop music with effective beats, infectious guitar lines, smooth keyboards and...

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The Ritch Kids

New Music - France

The Ritch Kids
Indie/Electro

Philippe and Laytitia met in Paris at an MGMT gig, Spring 2009. Since then, they have stuck together.Juggling part-time...

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Tom Cary

New Music - Spain

Tom Cary
Indie/Alternative

Tom Cary are true believers of the "do it yourself" with a hardworking and combative perspective. They've...

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Jessie Evans

New Music - Germany

Jessie Evans
Experimental

Jessie Evans' first solo album "IS IT FIRE?" was recorded between Berlin and Mexico. The songs feature...

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Baden Baden

New Music - France

Baden Baden
Indie/Pop

Taking their name from the idyllic German spa town, Baden-Baden create the curing effect of a spa through their music....

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The Not Knowing

New Music - Spain

The Not Knowing
Indie/Folk

The not knowing is the music project of Sonia Bermejo, a Spanish poet who resides in Barcelona, Spain. She has been...

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Grapevine

Fyfe Dangerfield flies us to the Moon

FYFE DANGERFIELD FLIES US TO THE MOON.

posted in interviews

You're keen to point out that Guillemots are still very much working together. What drove you to make a solo album?

I think just curiosity and impatience really. I'd always really enjoyed making 4-track demos of songs at home back in the days before Guillemots had started, and over 2008 I'd written a lot of songs that I really wanted to record quickly, and also lots of them...

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The Buzz

Don't Wait Animate - Debut Single
Don't Wait Animate - Debut Single

posted in the buzz

Prepare to add "Strumstep" to your new music lexicon. Five-piece, Don't Wait Animate, look set to release debut...

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One Step Beyond – reissued
One Step Beyond – reissued

posted in the buzz

It’s almost thirty years to the day that Madness released their third single “My Girl” from their debut album “One...

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StateSide

The Jaguar Club
The Jaguar Club

posted in StateSide

The Jaguar Club are a young trio from Brooklyn, NY. The band plays majestic post-punk in the vein of Echo and the...

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Birds & Batteries
Birds & Batteries

posted in StateSide

The marriage of American roots music and art rock is a tricky union. For every happy coalition (Wilco and...

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RATED

Electricity In Our Homes
Electricity In Our Homes

posted in RATED

Having lost their original singer last year, Electricity In Our Homes have re-grouped into a three-piece, with...

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FILTER

MICACHU - UK
MICACHU - UK

posted in FILTER

Micachu is the moniker of major new talent, 21 year old, songwriter and producer, Mica Levi. Despite her relative...

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Subculture

WHY WE CARE ABOUT THE BEST NEW MUSIC.

Subculture is Fred Perry's new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club - the oldest independent music venue in Britain - in September 05.

Why is Fred Perry involved with music? Because it is the original sportswear to streetwear brand - initially adopted by Mods in 1959 because "They could wear it all night and still look good in the morning" - it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival - the laurel has been ever present. Passed from generation to generation as an understated timeless classic.

Since its launch, Subculture has also often been the first to feature the latest underground sounds on a global basis. This includes The Young Knives, The Rakes, The View, Black Lips and The Draytones - many of whom are now reaching global fame. Alongside the definitive British guitar bands, we have also featured The Klaxons, New Young Pony Club, Metronomy and Shy Child - showing the depth of the musical heritage and contemporary relevance of the Fred Perry brand.

Subculture has also been honoured by music legends such as Paul Weller, Graham Coxon (Blur) and Terry Hall (The Specials) playing the unique venue that is The 100 Club.

So, if you want to find who will be the future of music - and learn more about the lineage and heritage of music in general - keep checking back on the site. We will be introducing more and more innovative and interesting elements to Subculture over the coming year.

Click here to view the Fred Perry Icon Book and read more about the unique relationship with British Street culture and music.