The 100 Club has always be renowned for its progressive music policy. Have commercial realities ever made you re-consider this stance?
No. Never. This club has been in my family for three generations, and this is what we do. We're about real bands and musicians putting their talent on the line and playing what they love and believe in. I've no interest in the commercial and...
This one really has been a buzz for a couple of years, but it is now official that the legendary Specials intend to...
Inspired by club manager, Jeff Horton’s rediscovery of photographs from the “The Rolling Stones” 1982 pre-tour warm...
Brooklyn has been churning out an abundance of electro-punk-pop groups for many years now but none have captured...
I caught up with the talented writer, musician, and actor, Saul Williams in San Francisco not too long ago during...
A band that's finally starting to attract the attention they have long deserved, The Wave Pictures, release their...
Micachu is the moniker of major new talent, 21 year old, songwriter and producer, Mica Levi. Despite her relative...
Our round up of the best new music from North America and Europe...
Slow Club are two kids hailing from Sheffield, who came together as a band in their gap year (only a year ago). Citing...
When you consider the restless urgency in Alex Brown Church's songwriting, it's easy to connect the sentiment...
The dirtiest punk rock meets dance music, leaving enough space to make experimental and crazy music, and a sound that...
Micachu is the moniker of major new talent, 21 year old songwriter and producer Mica Levi.Despite her relative youth,...
SAJABB is a band with an explicit DIY mentality. Their first five EPs were all released in homemade packaging and were...
Having spent 3 and a half years in The Murder Of Rosa Luxemburg and Scarecrows, two bands many considered the best...
You might not know the name Michael Fakesch yet, but perhaps you have heard of his former band Funkstorung (highly...
Subculture is Fred Perry's new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at the 100 Club - the oldest independent music venue in Britain - in September 05.
Why is Fred Perry involved with music? Because it is the original sportswear to streetwear brand - initially adopted by Mods in 1959 because "They could wear it all night and still look good in the morning" - it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival - the laurel has been ever present. Passed from generation to generation as an understated timeless classic.
Since its launch, Subculture has also often been the first to feature the latest underground sounds on a global basis. This includes The Young Knives, The Rakes, The View, Black Lips and The Draytones - many of whom are now reaching global fame. Alongside the definitive British guitar bands, we have also featured The Klaxons, New Young Pony Club, Metronomy and Shy Child - showing the depth of the musical heritage and contemporary relevance of the Fred Perry brand.
Subculture has also been honoured by music legends such as Paul Weller, Graham Coxon (Blur) and Terry Hall (The Specials) playing the unique venue that is the 100 Club.
So, if you want to find who will be the future of music - and learn more about the lineage and heritage of music in general - keep checking back on the site. We will be introducing more and more innovative and interesting elements to Subculture over the coming year.
Click here to view the Fred Perry Icon Book and read more about the unique relationship with British Street culture and music.
