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The 100 Club - the home of Subculture live events in the UK - is a very, very special place. There has been a club running at 100 Oxford since 1942. The artists that have played the legendary 100 Club stage reads like a who's who of popular music; Louis Armstrong, Billie Holiday, Muddy Waters, BB King, The Who, The Kinks, Rolling Stones, The Sex Pistols, The Clash, The Jam, Oasis, White Stripes and many, many more.
It is probably best known for hosting the first ever Punk Festival, in 1976. With the Sex Pistols headlining - supported by The Clash, The Damned, The Jam and Siouxsie & the Banshees - Punk/New Wave was born. The effect of these bands on the music that followed is immeasurable.
The club has remained special to many people over the years and a lot of well known bands and musicians have returned long after they met with fame and fortune. Paul Weller, a good friend of the club, has returned on numerous occasions to showcase new material - including launching Subculture in September 2005. The Rolling Stones and Metallica have used the 100 Club for secret warm up shows before world tours and festivals.
The 100 Club is a legendary venue. It has been home to many different bands of many different styles and its longevity and success over the last 60 years have been down to an open minded music policy and the dedication of its many patrons over those years. It is also unique in being a family run venue - with the Roger and Jeff Horton working tirelessly to keep the club independent and retain its broad music base.
Fred Perry are very proud to have an association with the 100 Club. With a heritage that so closely follows the brands own unique relationship with music. There is nowhere else like it in the world - make sure you get down to a gig there.
Fred Perry was the first sportswear to streetwear brand. In the late 1950's the British Mod movement emerged from the London Jazz scene (with The 100 Club at its epicentre) and adopted the Fred Perry shirt, because they could 'wear it all night and still look good in the morning'.
Unwittingly, they started one of the most enduring relationships in British popular culture. The Fred has become a staple and established part of British youth culture and music, retaining a sense of street credibility and status that is impossible to manufacture. The last fifty years have seen it become an integral part of ever shifting youth movements taking in Mods, Rude Boys, Skinheads, Beatniks, Punk/New Wave, Northern Soul, Revivalist Mods, Two Tone, Casuals, Suedeheads, Perry Boys/Madchester, Britpop, Indie, House/Hip Hop and most recently the Ska/Punk and Nu Rave revivals.
No other fashion brand can rival Fred Perry's music and street culture heritage.
To celebrate this, Fred Perry has chosen to host a series of special gigs at the world famous 100 Club. The spiritual home of the London Jazzmen - and the British Mod movement - it takes the brand back to its street culture roots.
