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Our round up of the best new music from North America and Europe...
Influenced by the Ramones, Niki Demiler Youri Asantcheeff and Makcim Peloni three young lads who didn't even know...
In the beginning, the clothing line APRIL77, was known for dressing the Rolling Stones, Franz Ferdinand, Iggy Pop, and...
The new album "Serpentine" is niepoorts first full length album. It was recorded, produced and mixed by...
Coming Soon was born in 2006 amongst bars, apartments, squats and canal boats of New York, Berlin, Paris, Lyon and...
Taking their name from the idyllic German spa town, Baden-Baden create the curing effect of a spa through their music....
Into the tidal wave of new talent touted as the Big Thing for 2010, allow us to throw a lifesaver. Nottee – aka...
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KELLERMENSCH was formed in Denmark in 2006 and have since then evolved into one of Europe's most exciting rock...
The art of understatement, likeable and restrained. That is how the self-titled debut by People Press Play begins....
The 100 Club has always be renowned for its progressive music policy. Have commercial realities ever made you re-consider this stance?
No. Never. This club has been in my family for three generations, and this is what we do. We're about real bands and musicians putting their talent on the line and playing what they love and believe in. I've no interest in the commercial and...
Subculture recently got the chance to ask Guillemots front man, Fyfe Dangerfiled about his upcoming solo album, and...
It’s almost thirty years to the day that Madness released their third single “My Girl” from their debut album “One...
St. Vincent (Brooklyn) Most positively the next biggest talent to rise into center stage is an unquestionably...
Yeah Yeah Yeahs (New York City) The highly anticipated record release of Yeah Yeah Yeahs' new album, "It's...
Having lost their original singer last year, Electricity In Our Homes have re-grouped into a three-piece, with...
Micachu is the moniker of major new talent, 21 year old, songwriter and producer, Mica Levi. Despite her relative...
Subculture is Fred Perry's new music initiative bringing you the brightest young talent on the music scene, alongside the cream of British music artists that have a long standing relationship with the brand. Subculture was launched by the legendary Paul Weller at The 100 Club - the oldest independent music venue in Britain - in September 05.
Why is Fred Perry involved with music? Because it is the original sportswear to streetwear brand - initially adopted by Mods in 1959 because "They could wear it all night and still look good in the morning" - it has then featured in almost every British youth subculture since. From Mods, Suedeheads, Ska/Two Tone, Punk, New Wave, Casuals/Perry Boys, Britpop, Electronic/Rave and the latest Indie revival - the laurel has been ever present. Passed from generation to generation as an understated timeless classic.
Since its launch, Subculture has also often been the first to feature the latest underground sounds on a global basis. This includes The Young Knives, The Rakes, The View, Black Lips and The Draytones - many of whom are now reaching global fame. Alongside the definitive British guitar bands, we have also featured The Klaxons, New Young Pony Club, Metronomy and Shy Child - showing the depth of the musical heritage and contemporary relevance of the Fred Perry brand.
Subculture has also been honoured by music legends such as Paul Weller, Graham Coxon (Blur) and Terry Hall (The Specials) playing the unique venue that is The 100 Club.
So, if you want to find who will be the future of music - and learn more about the lineage and heritage of music in general - keep checking back on the site. We will be introducing more and more innovative and interesting elements to Subculture over the coming year.
Click here to view the Fred Perry Icon Book and read more about the unique relationship with British Street culture and music.